February 15, 2015


“Disrupting the user-centric Collection Board Model”

“In general, dynamic means energetic, capable of action and/or change, or forceful, while static means stationary or fixed. In computer terminology, dynamic usually means capable of action and/or change, while static means fixed. Both terms can be applied to a number of different types of things, such as programming languages (or components of programming languages), Web pages, and application programs.” REFERENCE

For example, you can consider an old school html website as a static site and a responsive website would be considered dynamic in the sense that it’s capable of change. You can think of Algebra as being static and Calculus as being dynamic since it involves math in motion. Bottom line, something that is dynamic is far superior and much more capable & adaptable than something that is considered static.

Yesterday I got an e-mail from Pinterest and the subject line read: “These boards share Pins with your Garbage Pail Kids board” When I was a kid, I used to collect Garbage Pail Kids so I created a Pinterest board to continue that childhood habit on Pinterest. Either I find these related boards or I get a notification from Pinterest. Bottomline is that I have to virtually travel and go out of my way to search and find these similar user boards. Synonymous to the way I had to virtually travel and visit friends on myspace to see what they were up to and leave a comment on their profile pages just to say what’s up. That’s until facebook created the News Feed and solved this mundane task.


Pinterest boards and all the other clones out there are just “Static Collection Boards”. They simply do 1 thing. They let individual users like me curate and collect content to an interest topic. Other users can follow my pins in their noisy Home Feeds but they first must find me or my board. (Note: I refer to a collection board as either a single column collection feed or multi column collection feed like the Pinterest Feed. On Qweboo, I have purposely followed the 1-column feed model used by over a billion people on FB and in most mobile versions of social networks as a way to disassociate the site from being labeled “Another Pinterest Clone” I’m open to adding this view as an option in the future but not in the beginning” )

So what is a “Dynamic Collection Board”?

A “Dynamic Collection Board” is a network-centric hashtag board.

“The Facebook News Feed is the single most important innovation that changed social networking from a user-centric to a network-centric activity.” PLATFORM THINKING BLOG

Dynamic collection boards have their own News Feeds unique to the individual user who owns the collection board or Live Page. Think about how we all have the same Home Feed on Facebook, Twitter and Linkedin yet we all experience our own unique feeds based on the boundary created by the people we friend and follow, a “Dynamic Collection Board” also has the same network-centric dynamics.

Hello Copy and Goodbye Follow

Users don’t follow your live page they simply copy it and can have their own collections to the same community hashtag topic. This way we can all share the same hashtag but still showcase our own collections to it. Think about it. Following is a user-centric benefit. It’s a pipeline; a 1 dimensional path to deliver your content to their news feed. Who benefits? The user who got the follow and the content consumer who followed the user. It makes sense for profiles but not for dynamic collection boards. The act of copying a live page not only saves you time but creates a network-centric process that can initiate network effects among the community associated with the hashtag board. Not only do the 2 individual users (content creator and consumer) benefit from the copying function but your network and public community benefit as well. I copied your live page and now it’s listed in my user profile for the public community and my networks to see and copy. The function of copying a live page and how many times its been copied gives the platform the necessary signals to highlight and showcase the most popular hashtag communities in the form of Live Pages.

The back end of a Live Page (The Live Page Logic)

Lets say, I created a Live page with hashtag community “NBA”, my discovery tags include Los Angeles related NBA tags since I’m from LA and I’m a Lakers and Clippers fan and that’s what makes my NBA topic relevant to me. But your discovery tags maybe completely different than mine including your favorite teams and players. Copying the NBA Live Page allows you to have your own collection feed to the NBA community topic. We can all share the same community hashtag topic and have our own collections to it as well. But we may all have different variations to what makes the topic relevant to us within the Discovery Mode.


Going from Static Collection Boards to Dynamic Qweboo Live Pages

A Live Page is a visual hashtag community board that not only can harvest your curated collections but also has a relevant and personalized News Feed that is unique to you defined and filtered by the hashtag and keyword boundary that you create along with the boundary of your friends and people you follow from your connected social networks on Qweboo, down to your circles/groups like family, co-workers etc., all the way down to your “YOU” feed which are your personal curated collections to your live page. The dynamics of defining hashtag/ keyword and user boundaries within live pages allow you to create your personal interest based mini-social networks as fractal scalar divisions of your social web. (Fractals are patterns that are self-similar across different scales. They are created by repeating a simple process over and over in an ongoing feedback loop) I don’t mean to get too abstract with this but here is how the fractal dynamics work. Notice that at any scale defined by your network and information boundary, we are repeating the same feedback loop dynamics containing a finer and more refined information feed in the process. Think of a public hashtag feed that can be filtered down to smaller scales using your social network connections and hashtags as boundaries to fine tune the interest feed all the way down to your circle/group feeds and finally to your “YOU” feed; Your curated collection to the hashtag board.

These fractal scaling dynamics along with the act of copying and having users define Live Page information boundaries creates a platform approach to signaling real-time user actions of content purpose and intent for what the user is actively browsing and or searching for within live pages at any given moment. This functionality defines a user generated process for creating taxonomy from uncontrolled folksonomy. Which is the KEY to finding the proper way to monetize hashtags in a platform type setting. Think about how these platform dynamics of live pages can spot real-time user action & intent signals and share via api to connected social networks like FB and Twitter so they can insert and match the right ads at the right time and not have to work solely with user demographics and historical action signals from past user activity and engagement as they currently now do to serve so called targeted ads. Algorithms are great but they are not God and they cannot yet guess a user’s real time interest and intent. Ok now that we are done with the abstract stuff let’s get into the fun stuff.


The Benefits of Qweboo Live Pages

So how does the Content Creator and Content Consumer benefit from using a Qweboo Live Page? Let’s start with the Content Creator

The Content Creator:

The content creator not only gets a tool to curate and collect posts to. But he/she can now use the live page to discover related content right from the live page community and discovery feeds. No need to go elsewhere, it can be done from within the Live Page Feed. He/She gets to see what others from his/her connected social networks are posting on the subject matter. He/She can also see the Qweboo public and Qweboo network hashtag feed for the specific topic as well, bringing the function of discovery, curating and collecting into the dynamic collection board I call a Live Page.

Content creators have an incentive to show off and promote their curated collections in their Live Pages to their external social networks and within the Qweboo Platform. The more copies and views your live page receives the higher it ranks within the Public live Pages Directory and in the Qweboo live page search module. Whoever can get the most copies to their live page has contributed the most to growing the hashtag communication topic and deserves to have the #1 rank listed live page within the PUBLIC LIVE PAGES DIRECTORY and in the Qweboo search module with respect to the topical category.

Get a user to copy your Live Page and you also get the follow from that user as well. Top ranking pages will be showcased as THE most popular live pages where your curated collections will be promoted and showcased along with your user Profile containing your profile links directing others back to your connected social network profiles. (Note: The Public Live Pages Directory will be monitored by community moderators but eventually it should become an algorithmic process that will surface the most popular and trending Live Pages to the top of the Live Page Ranks)

Public Live Page’s Sub-Categroy Basketball under the Main Topic of Sports:


The User Profile on Qweboo

Note the green +114, it’s my user reputation score. The more likes & reposts I get on my content and the more copies I get on my live pages makes my score go up. Likewise down votes and negative feedback from users that consider my content poor within the community can hurt my score and make my profile reputation score go down. Helping the platform weed out potential spammers in the future.


Posting Etiquette on Qweboo

How to promote your live page collections within live page feeds.


#‎AboutQweboo =>

Posting Etiquette on Qweboo: Using ‪#‎Permalinks to promote your Live Page Collections. The network effect created from dynamic collection boards.

Notice that my posts on sites like FB, Twitter and Qweboo contain the Hashtag community and the short link to my Live Page permalink on the head of the post that links back to all my curated collections on the specific community topic.

“Permalinks are great SEO tools and when employed well, can lead to all the discoverability that a platform driven by user-generated content needs. Permalinks carry a static reference to user-generated content and can, hence, be easily distributed around the web on social sharing platforms.”

Content consumers can check what else I’m posting on the topic by clicking the hashtag community short link. Creating a network effect among users stumbling onto other live pages that may peak an interest. Users can sample your Live Page under their network boundary filters to view their unique content and copy it to join the community. Get users to copy your live page and also get the follow.

You want to post in such manner so your Live Pages can be discoverable within other user’s topic feeds that are similar. Take this Live Page About the #Hashtag as an example. Notice that you also see other related live page community short links within this feed as they also relate to the Topic of #Hashtags. Allowing network effects for users to discover, experience and copy the live page communities that they express an interest for.

Tags in the About the #Hashtag Live Page Notice how I placed ‘Qweboo’ as one of the discovery tags related to the community topic ‘hashtag’ since Qweboo is a hashtag communication platform. Users who click on my live page can benefit from my curated posts on the topic of ‘hashtag’ but when clicking on Discovery mode, they will stumble on all my posts that I tagged with ‘Qweboo’. A clever and un-intrusive way to plug and promote related content that works to my benefit of self-promotion or business/brand marketing. For sake of brevity I will stop here, there are numerous other benefits for content creators that I will explain in a later post in much more detail. I will later share with you clever ways of using live pages to inform your community and at the same time promote your business or cause.

The Content Consumer

In 2010, after following a few hundred Twitter profiles I quickly noticed all the noise it brought to my Twitter Home Feed. It was then when I realized that there had to be a better way of consuming the tweets I wanted to see from My Home Feed’s real-time feedback loop. I created interest lists in an attempt to try to keep up with my favorite users I follow but they proved to be cumbersome and tedious to maintain. While they do work for the user that only posts about 1 subject matter, they did not work well for the rest of my friends and networks that post on all different sorts of things and experiences that they encounter in their everyday lives. I knew there had to be a better way to provide users the real-time content that they wanted to see from their trusted networks.

Early on I realized that hashtags were the key for content creators to organize content by subject matter but this was only one side of the coin to the complete solution since I was dealing with a real-time feedback loop. In order to make this work I would have to re-invent the content consumption side of the coin to turn hashtag boards into your personal mini-social networks. The traditional 1 dimensional Home Feed was not going to cut it. (Note: I explain this in detail under the blog post “Fixing the Broken Home Feed”

Qweboo works as a stand-alone app. You can simply connect your social networks and copy or create Topical Live pages of interest and Qweboo will aggregate and organize your connected social network Home Feeds by hashtag/keyword community. On Qweboo we are piggybacking from your Twitter and Facebook Home Feed content to let you discover posts from your trusted networks. Note you can Like/Favorite Posts/Tweets and also repost them from Qweboo to your external networks but you cannot comment on them from Qweboo. Qweboo is not meant to replace your Facebook and Twitter Home feeds but is made to help you discover & direct you back to the Facebook and Twitter post links that matter to you most. So you can get to the conversation you are looking for.

Live Pages come with content curation and discovery functionality tools. They come with a Community mode and a Discovery Mode.


In this example, Community mode aggregates content based on the community topic hashtag/keyword “Startup”.


In this example below, Discovery Mode aggregates content on all the other related hashtags that you put into your Discovery Mode field as shown above. Notice the tags on the side of the post with green + signs. They are hashtags on the tweet that are not yet part of your discovery mode. You can click and connect them directly from your Live Page Feed and add them to your discovery mode if you feel that they are relevant to you and the main community topic. Likewise hashtags that prove to be un-useful can be just as easily disconnected right from the feed. Discovery mode brings your live page that serendipity element needed to make the content curation and discovery process complete. Hey you never know if you will run into that one hashtag that you did not know about that will take your personalized discovery feed in a whole new direction letting you find interesting content to share back with the #Startup community.

Qweboo will also be working with Primal. The “You” feed in discovery mode for logged in users did not prove to be useful while beta testing so it will be replaced with the Primal Feed. (About Primal) Primal’s artificially intelligent technology automatically scours the Web, harvesting content that matches your discovery tag interests. Helping you further discover content outside of your social networks that reflect your unique perspective within your Community Topic”


Maybe you can now start to imagine how these mini-social networks can be your unique timelines that can show you feeds like. What pictures where my Facebook and Instagram friends posting on Halloween or Christmas? What kind of content are my networks posting on community hashtags such as #TBT or #LOL. Things that were once impossible under the 1 Dimensional Home Feed model are now possible through Qweboo Live Pages.

There is so much information out there that the only information that matters is the one that moves you. We’ve spent numerous years building our user-centric networks on sites like Facebook, Twitter, Instagram and Linkedin. It’s time for a new way to experience the real-time feedback loop from your trusted networks. Qweboo’s mission is to organize the social web along with your social web through Live Page Hashtag Communities. It’s the culmination of everyone’s Live Pages and the amount of times they are copied that gives rise to what I call “The Now Web” of the most popular and trending live pages. It’s not just another social network. It’s a Web of Live Pages. The fractal divisional scale boundary of the World Wide Web and the social web aka the real-time web. If the World Wide Web is a true fractal structure like Iv’e showed on this post from March 2014 The Fractal Web then all the divisional boundaries of information within the social web should have the same feedback loop dynamics like the Top Level News Feed.

Human awareness of a communication tool like Qweboo is the key to evolving the human curated process of defining information boundaries within live pages to work like a smart algorithm that feeds us more and more relevant content over time in the future. Seeing how Qweboo has built my categorized and personalized social web from my connected social networks over the last 6 months of testing, motivates me to go out and show the world how the Qweboo aggregation and organization dynamics of social content taken from a user’s external Home Feeds from their connected social networks is an example to the world on how there is a brand new and untapped dimension in the way we can potentially experience our real-time social media. One that can potentially make us human beings even more interconnected with each others passions and interests sparking more life, creativity, laughter, and love through an environment that puts the control of publishing, sharing and most important the distribution of social content where it belongs…In the hands of the people… Aligned With the true essence for which the World Wide Web and the social web have always stood for. For the People and By the People. JOIN OUR BETA LAUNCH LIST

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