Solving the Tweet Engagement & Noise Problem

June 14, 2016
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Tweet Engagement

Why do tweets get much less likes than Instagram posts?

A question that I’ve been pondering for a while but the answer comes down to the way the twitter culture initially used the like button. It was originally called a favorite and was used for a complete different reason than to like tweets. The Twitter culture was not built around liking tweets. People on Twitter were used to using it as a way to book mark their favorite tweets. Versus Instagram from the very beginning created a like clicking culture around its picture posts. What do you do on Instagram? You browse & like pictures.

Have you thought of some of the reasons why tweets receive low engagement?

Since Twitter does not have an algorithm like Facebook it makes it really tough for its users to see the important tweets of the day from the people they follow. For example an api call to your home timeline will not return more than the last 800 tweets. If you follow a few hundred people that could be a few hours of tweets from your home timeline. If you follow a few thousand Twitter profiles then this 800 tweet limit could be consumed in less than an hour. So if you are not on Twitter every hour, you are missing out on the tweets that matter to you.

However you can use twitter search to search for key terms of interest and then filter by the people you follow so you can see these tweets that you would have not seen in your Home Timeline. But searching keyword by keyword is a tedious task and not the best way for the average Joe to view a topical timeline feed. The average Twitter user does not even know that this feature exists and at the same time it’s so deep in the Twitter app that it requires a bunch of clicks just to get there. This tweet limitation has forced many users to tweet the same tweet multiple times a day which adds to the Twitter noise problem and has a net effect of turning Twitter users off from viewing their Home Timelines. Especially when they start to follow a few hundred plus Twitter profiles.

The reality is that most Twitter users have settled for less. They have settled to grab their Twitter cup and pass it through the Twitter Fire Hose to quench their tweet thirst by taking a limited cup of tweets on the current moment, missing out on all the other Tweets from the people they follow that they wanted to see today or yesterday. Users do not realize that there could be a way to collect all the water coming from their Timeline fire hose and store it in a 20 gallon container where a user can  also add all their interest flavors into the soda dispenser and drink what they feel like drinking at any given moment of time.

So how can we device a way so that your Twitter followers don’t miss out on any of your important tweets on a given subject matter?

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The solution to this is your @TwitterHandle #hashtag page collection feeds. Create your #hashtag community page and define it with all the other terms and phrases that makes the hashtag topic uniquely relevant to you. Qweboo fetches your Twitter profile timeline and will aggregate all your tweets into their specific #hashtag page collection feeds under your @TwitterHandle feed for the given public hashtag community topic. This way every time you Tweet on a certain hashtag topic, you include your bitly link to your hashtag @TwitterHandle collection feed of tweets. Your followers interested in your tweet topic can click your link and see all your other tweets on the same topic and they can interact with your older tweets that are now lost in the Twitter Home Timeline black hole see this example My #Startup feed bit.ly/1pxMyV7

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Removing the Noise

How about the other side of the coin?

As you can see your @username aggregated #hashtag collection of tweets allows anyone to browse your Twitter profile tweets by subject matter. Anyone can click on the tags within your tag cloud that defines your Topics and then see all your associated tweets from the same subject matter. So you’ve provided a simple way for users to engage with your older tweets on the same subject matter whenever you tweet with using the same hashtag and short page link. So how can we get to the right tweets from the people we follow?

Create or connect to a #hashtag Community and Define Your Target Audience
I have an interest to track #Startup related tweets from the users I have followed over time. I first need to define my Tag Cloud of hashtags, keywords and phrases that makes the topic relevant to me. Start simple and over time while you browse the feed, you’ll stumble upon other similar terms you can add or remove to keep fine-tuning your current interest needs.

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View Tweets related to your Topic Tag Cloud from the People You Follow
View your topical timeline of Tweets based on the people you follow in your interest Tag Cloud. You can adjust your topical timeline by muting active tags (blue ones) that are used to aggregate Tweets. You can also adjust and refine your feed while you browse in real-time using the tag box next to the specific Tweet. Qweboo makes offline cron calls to your home timeline every hour wether you are logged in or haven’t logged in for a while. Qweboo will store and cache up to the last 20,000 tweets fetched from your home timeline once you connect your Twitter account. This way you could be away from Twitter for a while and still have a way to see all the important tweets from the people you follow by subject matter.

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Browse Tweets related to your Topic Tag Cloud from All People On Twitter
This feature takes into account your active tags within your tag cloud and uses the Twitter public API to retrieve results. It will allow you to find new prospects tweeting in your Tag Cloud. You can then engage with these prospect to create the necessary interactions like RT’s, Likes and Follows that court attention and grow your targeted network.

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